CASE
Beauty CEO Summit 2026
Business event landing page
Business event landing page
Beauty CEO Summit 2026
Convince beauty business owners that the summit is worth their time and money — and collect registrations.
- UX/UI design
- KeyCRM
- Meta Pixel
- Google Analytics
- Forms
- SEO
- Cloudflare
Task
Convince beauty business owners that the summit is worth their time and money — and collect registrations.
Solution
- The structure leads from the business owner's pain — through the program, speakers and pricing — to registration
- Two forms: a short request (name + phone) from any button and a full registration with a choice of “Standard”, “VIP” or a partnership request, plus a promo code field
- Early-bird timer: the site counts the days until the price goes up (“5 days left — then UAH 6,200”)
- A prominent booking button in every key block
- Speakers in a carousel with a full-screen card view
- Mobile-first layout: the site is equally convenient on a phone and a desktop
Integrations and protection
- Requests from both forms go through a Cloudflare Worker into KeyCRM; the CRM token never reaches the browser
- The UTM tags of each request are passed to the CRM — you can see which campaign brought the attendee
- Meta Pixel: a Lead event on every registration — ads get data on real requests
- Google Analytics 4 and Google Tag Manager: button and form events
- Cloudflare Turnstile and a hidden bot trap — spam protection for the forms
- JSON-LD Event with Cyrillic name variants for Google search; 1200×630 social media cards
Result
The site runs at beautyceosummit.com.ua: registrations arrive in KeyCRM together with the traffic source, and Meta Pixel and Google Analytics count them for advertising.
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