CASE
BHRC Event
Business event landing page
Business event landing page
BHRC Event
Fill the venue of an event for masters: convince them to move from working with their hands to running their own business — and collect bookings.
- UX/UI design
- KeyCRM
- Meta Pixel
- Mobile version
- Cookie consent
- SEO
Task
Fill the venue of an event for masters: convince them to move from working with their hands to running their own business — and collect bookings.
Solution
- The structure leads from the master's pain (“stuck in the role of a doer”) — through a 7-block program and speakers — to booking
- Booking buttons across the page open one short form: first name, last name, phone
- Early-booking special prices switch automatically by the calendar
- Images below the first screen load only when scrolling reaches them
Integrations and protection
- Requests go through a Cloudflare Worker into KeyCRM together with UTM tags — the CRM token is protected on the server
- Meta Pixel with events (page view, opening the booking form, request) turns on only after cookie consent
- The pixel is shared with Beauty CEO Summit (same organizer), but every event is tagged with its event — leads from the two events don't mix
- Cloudflare Turnstile and a hidden bot trap — form protection without CAPTCHA puzzles
- JSON-LD Event: the event's date, venue and prices for Google
Result
The site runs at bhrc-event.com.ua: bookings automatically arrive in the organizer's KeyCRM together with the traffic source.
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